11.20.2008
11.17.2008
VL: Proj.04: Context Postcard 3
Drawing from the dissonant historical contexts represented in the previous two postcards, I included a third to further the dialogue and create a series. The products combine to form a system - an inventory and timeline of predominant musical movements from a given era.
in this postcard, the references to classical forms of music presented in a contemporary manner informed the formal decisions. this mode is advantageous in its appeal to a contemporary audience as an effective while referencing the values of heroism w/ the equestrian statue implicit in the romantic movement of the early 19th century.
This series draws on the dual aspects inherent in artistic performance and identity associated with celebrity. Having researched Beethoven's complicated life history, I focused on the often complicated distinction between being and performing - visually exploring the concept of art imitating life imitating art.
11.16.2008
VL: Proj.04: Sembower's Second
i'm confused about the inclusion of beethoven - it doesn't seem appropriate considering the array of contemporary instruments.
11.14.2008
VL: Proj.04: Interpreting Re-interpretations
The content begins to change with the addition of new instruments. The keys dominate the composition, but new elements evoke a new situation. What was previously isolated is now a cohesive compositional container in dialogue with the subordinate instruments. The contrast of presentation strategies ascribes an uneven distribution of hierarchy - the instruments are divorced from a grounding element. The story I'm receiving is that this keyboard is conjuring associations as a part within a group.
Chris' formal approach indicates to me that he has affirmed my intentions to express levity, urgency, and the restless spirit of creative expression. It would appear that he has tempered his treatment to keep consistent with the mode of dialogue established in phase I. Perhaps he has considered the attitude of the receiver, encoding his message with the assumptions that I would appreciate in keeping with the human qualities of the first round.
Social and cultural factors are not evident in this artifact. There is a low degree of specificity about context in this message. We can determine by the inclusion of the electronic microphones
indicates a limiting of historical scope, but a specific time period does not appear to have been communicated.
The read of the image is rather immediate - it requires little superfluous knowledge or motivated thinking to arrive at the conclusion that the keyboard belongs to a greater array of instruments.
Channel - does not seem applicable considering that the output medium is standardized.
11.10.2008
10.19.2008
10.17.2008
VL: Proj.02: Final Poster + Process Documentation
This concept utilizes rhetorical tropes to communicate the imperative mitzvot (civic duty) of grass roots representation of the Judeo-American community. Based on my research, the burgeoning American graphic novel scene had its auspicious origins in the Jewish Community, greatly informing my formal approach to this project. The metaphor & synecdoche tropes are employed to persuasively communicate the intended message. (synecdoche in that the yarmulke clad man represents the whole Jewish Community, and physical sprouts from the yarmulke as a metaphor for cultural growth and greater political representation.)
In this poster, attention is given to the contrast between political representation and marginalization. Without the forum for democratic processes and equal representation, government runs the risk of acting without reproach and committing unspeakable attrocities. The personification, metonymy and synecdoche tropes are employed to persuasively communicate the intended message. (synecdoche in that the Hebrew Glyph represents the whole Jewish Community, the attic referencing the indexical context of the Holocaust, and the Glyph acquiring humanlike characteristics.)
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process documentation v. 2.0
pdf posters
10.15.2008
VL: Proj.02: Jr/Sr Crit
particiants: Matt Urlaub, Adam McBride
conclusions: The sensitivity of the framing device in the composition was called into question. General consensus was that the stroke was too prominent and too evidently digital. Including the diagonal frame in the numerals poster seemed arbitrary- it was suggested that i make some contrast between frames to make them appear discreet and purposefully separated. The composition in which a zooming mechanism was employed proved more dynamic and produced a favorable reaction. It was agreed that the content and rendering style were appropriate to my demographic. Too many superfluous background elements were included in the "grow our roots" poster and proved distracting.
conclusions: The sensitivity of the framing device in the composition was called into question. General consensus was that the stroke was too prominent and too evidently digital. Including the diagonal frame in the numerals poster seemed arbitrary- it was suggested that i make some contrast between frames to make them appear discreet and purposefully separated. The composition in which a zooming mechanism was employed proved more dynamic and produced a favorable reaction. It was agreed that the content and rendering style were appropriate to my demographic. Too many superfluous background elements were included in the "grow our roots" poster and proved distracting.
10.13.2008
VL: Proj.02: Poster Iterations
assets:
together:
formal decisions are based upon the strong jewish influence on the early development of the graphic novel.
poster 1: copy -- "every vote... grows our roots"
rhetorical tropes -- synecdoche (jewish voter represents jewish community) metaphor (growth of vegetation equated to the growth of jewish community's grass roots)
poster 2: copy -- "don't hide our numbers -- vote!!"
rhetorical tropes -- synecdoche (numeral represents jewish community) personification (hebrew glyph takes on human characteristics)
together:formal decisions are based upon the strong jewish influence on the early development of the graphic novel.
poster 1: copy -- "every vote... grows our roots"
rhetorical tropes -- synecdoche (jewish voter represents jewish community) metaphor (growth of vegetation equated to the growth of jewish community's grass roots)
poster 2: copy -- "don't hide our numbers -- vote!!"
rhetorical tropes -- synecdoche (numeral represents jewish community) personification (hebrew glyph takes on human characteristics)
10.06.2008
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